Becoming a creative thinker is a natural progression that comes with experience and drive.

MISSION:

A senior UX/UI designer and Art Director with 19+ years experience specializing in project and production management. I have a passion for understanding and solving tough usability and market problems through iterative data driven design. I believe in lean startup techniques and agile methodology, working closely with stakeholders in the design and development cycle to bring departments together to create the brand defining user experience.

RESUME:

NETAPP | SOLIDFIRE

Boulder, CO 2014 – present
DXD Creative Lead

The NetApp company aims to build and sustain a brand through own-able, memorable and impactful design that informs, engages and delights our consumers through integrated user experiences across all touch points. Through integrated design development and management, NetApp is building a brand that is forever iconic. In addition to leading design strategy, I play a critical role in helping to establish creative services team within in the organization as a key strategic and competitive advantage. As the Senior DXD creative lead I am expected to navigate, influence and mentor throughout all levels in the organization from senior leaders to interns.

SENDGRID

Boulder, CO 2012 – 2014  (SaaS)
Senior UX/UI Designer

Worked in close collaboration with the director of product management, engineering, sales and business and marketing teams to create elegant and customer-focused designs that provide customers with a superior user experience.

Developed and maintained the company’s brand guidelines. Collaborated and created solutions for Marketing and Product teams. Improved and optimized site usability and conversion channels. Created landing pages, data sheets, white-papers and marketing resources to increase self sign up and generated marketing qualified leads for enterprise clients.

ACTIVE NETWORK

Boulder, CO 2007 – 2012  (Online Software Provider)
Senior Visual Designer

Responsible for developing and maintaining company’s brand identities.

Collaborated with Online Marketing Director, Marketing VP and Product Development Managers to conceptualize, design and produce multiple marketing websites, landing pages and collateral to meet key strategic marketing objectives. Established and supported overall brand consistency of multi-million dollar product lines. Designed UI for the Active Network self provisioning  product RegOnline.com.

LION INC

Denver, CO 2006 – 2007 (Web Design Studio)
Senior Web Designer

Responsible for managing all projects from initial concept stage through approval process and final delivery.

Created and presented design concepts and planned production schedules based on project requirements, aggressive deadlines and budget constraints. Developed solid client relationships by prioritizing marketing goals and supporting those objectives with successful design solutions.

DISCLOGIC

Denver, CO 2002 – 2006 (Digital Music Distributor)
CO-FOUNDER, CREATIVE DIRECTOR

Responsible for design and production for website, packaging and on demand digital music distribution catalog.

Developed and executed $400k client annual campaign including creation of original design concepts, art direction, concept refinement through final approval and management of pre-press production. Partnered with record labels to define direction for new marketing campaigns.

DATAPLAY, INC.

Boulder, CO 2000 – 2002 (Digital Media Products)
GRAPHIC DESIGNER

Responsible for managing all things creative including executive presentations, international website design and enhanced CD interface UX design.

Worked closely with the executive team to create presentations for our partners including Coca Cola, BMG and Universal Records. Created video and trade-show graphics for the consumer electronics show CES in 2002 that received the Best in Show Award. Worked closely with an external agency to implement product and packaging designs across the site and collateral materials.

EDUCATION

BFA in Communication Arts – East Carolina University

SKILLS & SOFTWARE PROGRAMS

Sketch App, Invision, Adobe Creative Suite: (Photoshop, Illustrator, Acrobat Pro, InDesign, Animate, Premier), Final Cut Pro, Camtasia Studio, Microsoft Office Suite, CSS, HTML, Javascript, WordPress, Certified Scrum Master.